THE STORY

Ever thought your food wasn’t working hard enough to keep you entertained while you eat? It’s a common complaint, but fortunately the pre-eminent purveyors of peerless pastry over at pieminister have released an equally appetising app…

THE EXPERIENCE

As a northerner, pies to me are more than just appetite-sating crusty creations of savoury genius, they’re a vital part of my diet and, by extension, my life, as integral to my continued northern existence as water and air. And that’s especially so when it comes to the premium pies produced by the creative caterers over at Bristol-based (but now international) pieminister, who combine the very finest, sometimes surprising, ingredients together to attain pie-perfection; and now they’ve got an AR app too.

Yes, working hard to attract your hard to whet your appetite, open the app, point your device at your pie packaging and, as if by magic, prepare to have your reality augmented as a 3D dinner-show pops up with animations of founders John and Tristan offering serving suggestions, an array of jokes of varying comedic quality and, yes, even a pieminister song, amongst other tasty treats.

Each box of delights offers fresh content, both tangible for the tastebuds and AR for the eye, with updates aplenty promised in future from the ministers of pie. So with plenty to chew over, this welcome app addition makes for the perfect augmented entertainment accompaniment to your pie pig-out.

THE BOTTOM LINE

Not perhaps the most essential app available, regardless, this is good foodie fun featuring some pretty cool AR work and all the pie-fact you can stomach. Tuck in.

Additional information

Current version: 1.0
Requires Android 2.2 and up

Download the pieminister app from Google Play

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