News

The battle for Europe is truly on as Apple and Android go head-to-head for continental domination. According to the latest stats in from the ad network business Berliners at madvertise, the gap between activations of the two operating systems has narrowed to a wafer-thin 2% margin.

Slaving over its two-billion-strong monthly page impression network to sort out OS shares across England, Switzerland, Germany, Spain, Italy and Austria, the figures arrived at for the second quarter of 2012 showed that Apple’s iOS is now taking a 32.79% share, whilst Android is just slightly behind on 31.43%.

Now, whilst this may not be the gold-winning, Bradley Wiggins-esque triumph for our favourite open source OS you may have hoped it would be, the figures do actually show Android closing on Apple by a massive 6% since December, displaying a pace and momentum that, should it be maintained, will see Google’s game-changer romp ahead of its rival before the year is out.

To take a look at the full report and tuck into some tasty pie-charts, head here (pages 6-7), otherwise just sit back, keep checking in with us, and we’ll be back with news of Android’s eclipse of Apple in Europe soon!