Friday, July 27th, 2012 – it’s a day on which history is being written. Against the odds and levels of incompetence never before even dreamt of, the Olympic Games explode into action tonight in our fair capital, kicking off with a glittering opening ceremony devised by the director of zombies-in-London movie gore-fest 28 Days Later, Danny Boyle. Over the coming weeks champions will be born, heroes will rise and women’s beach volleyball will be ogled in High Definition by men with no previous interest in athletics or sport beyond armchair football.
But before we get fully swallowed up by the all-encompassing, all-channel-clogging Olympic spirit, let’s take timeout this historic day to celebrate another champion that’s snatching gold in every event in an OS Olympics of its own: Android.
According to the latest research conducted by global leaders in digital marketing intelligence, comScore, not only did nearly half (47.5%) off US feature phone users upgrade to smartphones in the three months ending April of this year, a whopping 61.5% of those moving on up also opted for Android.
Not surprisingly, Apple came second with a, perhaps surprisingly this time, more meagre 25.2% market share, whilst Windows phone grabbed a pane-ful (poor pun intended) 7.1% and BlackBerry picking popularity plummeted to just 4.8% of punters. That, of course, leaves 1.4% unaccounted for on the actual report, so we’re just going to cough and mutter “Symbian” before moving on.
So the Usain Bolt of the OS, Android has romped to a convincing victory in the US, leaving the also-rans way behind. Next: the world…