Popular music ID service Shazam has followed its nemesis SoundHound down the route to unlimited tagging, moving its Android app from the previous five free tags per month limitation. Shazam allows users to use their phone to ‘listen’ to music tracks and identify them in a matter of seconds and then offers them a direct route to purchase from the app.
The update to Shazam’s acclaimed service has been funded by sponsorship cash from plucky startup Ebay and allows Shazam to offer unlimited tags until January 2012. The move apes the functionality of Shazam’s Encore app that cost £2.99 and offers lifetime unlimited tagging.
The newly updated app also sees a social media update that allows Shazam to integrate with Facebook and post music tags in real-time to the user’s profile.
Alex Musil, Executive Vice President of Product Marketing at Shazam said, “eBay is a brand people know and love, and we’re excited to announce them as our exclusive sponsor, bringing all Android Shazamers the benefit of unlimited music discovery. In addition, we’re pleased to offer Android Shazamers access to the Shazam Friends social feature, allowing them to share their music discoveries with their Facebook friends and family while discovering exciting new music and content themselves in a continuously updating feed.”
Download the free Shazam app from Android Market
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And after January 2012?
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Ebay may renew its sponsorship, someone else may step in, or Shazam may find a new business model to keep unlimited tagging. We’ll have to wait and see.
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