Just when you thought it couldn’t get any cooler to be Android, the latest news in from data-collection-obsessives at Kantar Worldpanel ComTech shows that Android can now celebrate yet another first: taking at least half of all new smartphone sales across Great Britain, Germany, France, Italy, US and Australia; and even cooler still, sales of devices packing the open source OS now account for four out of five in Spain!
According to Dominic Sunnebo, consumer insight director at Kantar, “We are seeing much of the Android sales growth being driven by consumers trading up from feature phones to smartphones. Android handsets currently offer an easier platform to enable these consumers to upgrade, as many first time smartphone consumers state ‘price of handset’ and ‘multimedia capabilities’ as their main reason for choosing an Android device.”
Which, in a nutshell, suggests that consumers making the leap from feature phone to smartphone are making their device decisions utilising a value for money equation that weighs up financial outlay against features and flexibility to result in, well, Android every time.
“Smartphone consumers are much more loyal to their brand of handset and carrier than feature phone consumers, highlighting the importance of capturing feature phone owners when they are starting to look to change their handset.” continued Sunnebo.
Half of all sales across Europe and four out of five in Spain? Looks like the other OS options just don’t add up.
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