Like a far more accurate and believable fortune telling from a particularly knowledgeable fairground Gypsy Rose Lee, the latest prediction from global market intelligence firm, IDC, bodes very well for the future success of everyone’s favourite mobile operating system, Android. According to the company’s latest release, research conducted and data analysed suggests that Google’s all-conquering OS is likely to maintain its vice-like dominance of the smartphone market over the next five years at least.
“Underpinning the smartphone market is the constantly shifting OS landscape,” said Ramon Llamas, senior research analyst with IDC’s Mobile Phone Technology and Trends team. “Android will maintain leadership throughout our forecast, while others will gain more mobile operator partnerships or currently find themselves in the midst of a major transition. What remains to be seen is how these different operating systems – as well as others – will define and shape the user experience beyond what we see today in order to attract new customers and encourage replacements.”
Expected to claim a whopping 61% share of the worldwide market in 2012, Android activations are, however, also forecast by IDC to peak this year and face increased threats from Apple’s iOS and Windows Phone over the next few years, eventually dropping to just over half the market share by 2016.
But, while this may be viewed as a shift in the wrong direction by fans of the favoured open source OS, it does actually mean that, whilst competitors may make up ground in the short-term before they too peak, Android will continue to maintain its position as number one platform of choice until at least 2016 and, quite possibly, for the foreseeable future. And that’s one fortune telling we’ll happily live with!